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​Thanks to technology, finding ways to streamline the processes within a business is easier than ever. These days there are countless tools available to help a business run efficiently and effectively. 
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One category of tools is called task management software. This software is specifically designed to help employees stay organized and on track. Given how more workplaces are turning to remote and hybrid alternatives, this software has become essential. Here are some of the top task management software in the industry.

Nifty
Nifty is a flexible task management tool that can be used online, on a desktop, or even on mobile devices. Best of all, it can integrate with other business tools such as Github, Harvest, and Slack. Users can choose between a free and paid version, with the latter offering more tools and customization options.

​DragApp
DragApp is the perfect tool for companies that rely on Gmail and Google services. This tool integrates with Gmail, allowing for shared inboxes and customized boards. All of which can help streamline the process of managing emails. As with the previous tool, DragApp offers both a free and paid version.

ClickUp
ClickUp is a highly rated task management tool. It’s a free tool that allows users to create templates, recurring tasks, priorities within these tasks, reminders, notifications, and more. It can also integrate with tools such as Slack, Gmail, Google Drive, and Outlook.

Weekdone
Next up on the list is a tool called Weekdone. As the name suggests, Weekdone is a weekly planning software. It can track schedules, goals, plans, projects, and more. Admittedly, there is no free option of Weekdone, but the price is reasonably affordable, making it perfect for teams and businesses.

Todoist
Todoist is, as the name implies, a to-do list app. Unlike many other apps of this kind, this one is specifically designed for business use. Todoist offers free and paid versions of the app and allows users to create new and recurring tasks, subtasks, and priorities.

Things
Things is a task management app designed specifically for Mac and iOS users. Users have to pay an upfront fee (around fifty dollars) to gain access to the software, but there will be no more charges following this point. Users can create calendar events, checklists, shortcuts, and more.

This article was originally published on AustinRotter.org

When running a small business, it’s essential to pay attention to your website’s search engine optimization (SEO). Marketing your business is essential to its success, which is why an effective SEO strategy is so important, especially in the digital marketing era. It will not only help your business rank higher in search engine results, but it will also get more traffic to your site. Take the time to improve your SEO strategy by following these tips:
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Quality Content
An effective SEO strategy should always have quality content. It’s important to keep this golden rule in mind when creating content: quality over quantity. This means you need to avoid keyword stuffing on the business’s website. While you should always have your keywords in mind when writing your content, the keyword should come up organically. Overstuffing your website’s content with the keyword can be flagged because search engines are programmed to recognize this and they won’t feature it in results.
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Not only is quality content important to search engines, but to your readers as well. When you offer quality content, readers will be able to have a comprehensive answer to their search question or inquiry and be more likely to stick around and explore your business’s site. 

Emerging Search Trends
When perfecting the SEO of your business website, it’s also essential to keep the emerging search trends in mind. Determine your site’s optimization around relevant groups of intent-based keywords. Thus is essential for continuing your business’s success because Google continually refines its algorithm to determine what searchers are actually looking for.
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Start looking for keyword opportunities and any gaps where you can add value in your content to answer specific questions people have. 

Utilize Metadata
No matter how up to date you are on emerging search trends or the quality of the content you produce, your site will not reach your audience without the utilization of metadata. For Google to know what the page is all about, it needs to read the metadata to match it to search requests. Description metadata, title metadata, and keyword metadata are the main forms of metadata to pay the most attention to. The title metadata is probably the most essential because it will be responsible for a title being displayed and focus on keywords. The second most important is the description metadata, which gives audiences a brief description of what the page is about. This is what gets someone to click on your link in the search results.

This article was originally published on AustinRotter.net

Every industry has a certain number of myths, which, if believed, can hold an entrepreneur or business owner back. This is true even for things such as email marketing. Likely, these myths don’t come from a malicious place – but one can’t deny their impact on the business industry.
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With that in mind, here are some of the most common email marketing myths that all businesses, large and small, should ignore. Hopefully, with enough time and communication, we can eradicate these myths.

Myth: Email Marketing Is DeadMany people believe that email marketing is a thing of the past. However, current research and experience suggest otherwise. This is arguably the most popular myth regarding email marketing, and it has likely discouraged many businesses from an effective avenue of marketing.

According to one survey, up to ninety-three percent of B2B marketers use email marketing, with almost sixty percent of consumers admitting that these email ads have been beneficial. 

Myth: Email Marketing is Too Expensive
One of the most effective ways to create an email marketing campaign is automation. And yet people mistakenly believe that it is too expensive for most businesses to use. There are many helpful tools for setting up an email marketing campaign, which means there are various price options available. It’s worthwhile to research and find the right tools for your business needs and budget.

Myth: All Emails Have to be Heavily Designed and Planned
Yet another common myth is the belief that plain text emails don’t perform as well as heavily designed emails. While the latter is more eye-catching, plain text emails do serve a purpose. So don’t fret if a text email is all your business can manage at the moment – they’re still effective.

Myth: You Must Ignore or Remove Inactive Users
Inactive users have not responded to an email in six months or more. Many consider it commonplace to remove these users from mailing lists or ignore them in their counts. However, this is a significant mistake to make. Frequently, a user becomes inactive simply due to a lack of time. Removing the opportunity for them to interact later creates a potential customer loss for the company.

This article was originally published on AustinRotter.com